Mic Balkind, Founder and CEO of SodaWorld an Entertainment Media Platform and Marketplace to facilitate opportunities as the Web3.0 and metaverse era commences by blending the real world with the metaverse. We see a connected planet with live music experiences that bring fans and artists together in an immersive and meaningful way. He has 20 years experience in offline to online technologies. Starting one of Africa’s first online magazines JhbLive.com in 2000. Leading a 30 man agency ContentBar.com building technologies for large brands. Mic has a vast network of musicians across Africa and the world.